All around Bangalore,
wedged between gleaming new apartment towers, and hidden in the back of
construction sites and highway underpasses, tens of thousands of people live in
makeshift tent communities and slums. Breathing in the stench of sewage and
garbage, the children who live there play with broken pieces of construction
materials and objects they pick out of the trash.
But a
new kind of light is now replacing the dangerous kerosene. An innovative Australian non-profit called Pollinate Energy has developed an inexpensive solar powered
light that can also charge mobile phones (many slum dwellers have phones). The
business model is simple: train a local sales force called “Pollinators” to
sell the lights, and provide them with mentors who teach entrepreneurial
skills, enabling the Pollinators to build their own businesses.
Tent slum community next to luxury apartment construction site |
Pollinate
Energy is a clean energy organization running at full speed fueled
by positivity and millennial passion. Its founders, who are in their twenties,
call it a social business – a financially stable organization whose mission is
to “create sustainable solutions to social problems.” Pollinate
began its
operations in the slums of Bangalore in 2012 and today it has a staff of three
and 20 full-time Pollinators who have sold over 3500 lights. The company was
recently awarded a Momentum for Change Award from the United Nations Climate
Change secretariat. The award recognizes innovative solutions that address both
climate change and wider economic, social and environmental challenges.
The
Pollinate model is to create self-sustaining micro-economies. The Pollinators
work in slum communities where they live or have cultural connections that help
them earn the trust of the residents. Wearing bright yellow shirts, they
navigate the alleys of the tent communities selling and installing solar
lighting systems. The Pollinators receive a monthly retainer and earn
commission on each sale above their monthly targets.
Woman shows the solar panel that sits on top of her tent all day soaking up the sun |
At the outset, the
Pollinators have to push past generations-old cultural taboos to convince
skeptical slum dwellers that a small 15 x 20 centimeter shiny flat panel tied onto the top of
their tent will absorb enough energy from the sun to power a bright light AND
charge a mobile phone. For many, that first sales pitch seems unthinkable –
‘How can a flat box light up my tent? We have always used kerosene.’ When
prospective customers see the demonstration, however, word spreads quickly. The
lights cost 1700 rupees (27 US dollars), paid in a five-week installment plan.
Once they pay it off, they are fueled for free by the blazing Bangalore sun. Migrant worker invited us into his tent to see his solar light |
The worker proudly invited us inside his tent to see how it works and said he hopes his daughter will learn to read by that light. He also said that his family no longer has stinging eyes and hacking coughs. Studies have shown that lung damage from smoke exposure in non-ventilated tents can cause respiratory illnesses; the second largest cause of premature death in this population of women and young children.
Merven says, “I enjoy
working with a product that can change a family’s life – its such a simple
concept and I love problem solving. I especially like working in India, it’s a
place where we can stop talking and just do it. I also like the fact that these
lights can enhance the safety of women and children in the tent camps at night.”
Since 2012, Pollinate has provided 3,500 solar lights in 300
of Bangalore’s estimated 600 slum communities.
The problem of “energy
poverty,” according to Merven, is widely prevalent, not just in Bangalore;
across India one quarter of the population lives without access to electricity
– that’s roughly 390 million people. And 235 million of those households cook
over open fires fueled by kerosene and animal dung. To address that
problem, Pollinate will soon be selling a new product - efficient,
safer, low cost cook stoves. The
organization plans to expand this year to Hyderabad and Chennai. Merven
estimates that the use of solar lights has already saved 100,000 liters of
kerosene and averted the polluting impact of 225,000 kilograms of carbon
dioxide emissions.
Daughter of migrant worker |
Pollinate’s business
is fueled by highly motivated volunteer fellows – recent college graduates and
professionals who raise funds to travel from Australia to work in India for a
month training the Pollinators and learning the business. The fellows also
partner with local Indian volunteers in the Young Indian Professional Programs. Merven says the goal is to “empower local
Indian entrepreneurs and help inspire the next generation of social
entrepreneurs.” Pollinate
Energy hopes one day, to reach every city in India with a population over one
million people, bringing light and hope.
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